“Warneuke”

“WARNEUKE”, Photographer, Sauchiehall Street, Glasgow.

    The many recent developments in photographic art have afforded wide scope for the exercise of much talent, on the part of those representing the calling, in elevating public taste and appreciation towards its genuinely artistic phases and in directing the choice of the public towards a class of portraiture calculated to afford a lasting satisfaction.

    Nowhere is the profession better represented in this direction than in Glasgow, where there exist many unrivalled studios, of which that under the name of “Warneuke” presents one of the latest and best examples. The proprietor of this attractive atelier has left nothing undone to secure the comfort and convenience of sitters — at all times essential to the success of any form of photography, while he has engrafted into the equipment thereof every worthy innovation and improvement for the rapid and accurate production of superior portraits. The rooms are spacious and well lighted, being arranged in full conformity with fashionable taste ; and notwithstanding the already commodious character of the premises, it has been found necessary to acquire extra premises opposite the studio in order to provide for the rapid accumulation of trade which the business has manifested since its commencement only three years ago.

    With due recognition of the importance and value of the American systems of photography as being in advance of all others, the proprietor has adopted all the appliances — cameras and accessories : present in use among transatlantic photographers ; and the latest development of this description is represented in the form of a large camera made expressly for the uses of the house by an American firm, and enabling and fine photograph of twenty-five inches square to be at once obtained by direct impression. It is obvious that under the prevalent system of enlargements the many points of detail that are the main attractions of any photo must frequently elude the skill of even the best artists during the lengthy and sometimes tedious processes of reproduction. In results obtained from the use of the new camera there are observable a more pleasing regard for detail and finish and many other points of technical superiority, which should make this appliance in due time one of the most popular in professional use. At present, however, Mr. Warneuke is the only photographer in the City by whom the system is observed, and the immense disposal he commands of large portraits — (necessarily cheaper in production than enlargements) — fully attests the public appreciation of any worthy method whereby sound and well-finished portraits can be acquired at reasonable and consistent charges. Mr. Warneuke’s assistants are mostly employed for the purpose of re-touching and finishing only, as he makes a point of taking every negative himself, and this gives to patrons that assurance of personal attentiveness not readily obtained in large establishments of the kind. The tone, characterisation, and artistic finish of all portraits produced are features which must readily commend themselves to the very high class of customers by whom this admirable studio is patronised. It is conspicuous among the art emporia of Sauchiehall Street and occupies a most favourable position in that thoroughfare.

    In every respect Mr. Warneuke’s work fulfils the best modern ideals of art photography; and he evinces a deep and active interest in all matters concerning the further elevation of that exquisite art of which he is already acknowledged an accomplished and proficient master. Mr. Warneuke has taken first place at all the important exhibitions held during the present year— Vienna, London, Glasgow, etc. ; amongst other honours secured, the “Blue Ribbon” of Photography — the only medal awarded by the Photography Society of Great Britain for artistic excellence in portraiture. His pictures have got unqualified praise from the London Art Journals and the Daily Press.

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