Edward, Davidson, & Co.

EDWARD, DAVISON, & Co., Gentlemen’s Outfitters, 68, Sauchiehall Street ; and 114, Renfield Street, Glasgow.

    The fashionable thoroughfares of Sauchiehall Street and Renfield Street present many fine establishments to the view of the passer-by, all furnishing their quota to make up the splendid trading ensemble of these two great arteries of the City. Sauchiehall Street, in particular, is, without doubt, the street in Glasgow which, beyond all others, would suggest to an unprejudiced visitor the idea of a beautiful and picturesque thoroughfare. The establishment of the above firm occupies a superb position at the junction of these two streets, and sustains both in external appearance and interior arrangements the reputation of the important outfitting trade in this district. The business has been in existence for fourteen years, and has been located at its present address for about four years.

    The premises are very large, lofty, and commodious, affording excellent facilities of all kinds both for stock, show, and working purposes. The handsomely appointed front shop runs back some sixty feet, and is terminated by a neat fitting-room. The workshops are in the basement, and give employment to a large and select staff under the best supervision. The firm make up all their own garments on the premises, and have a well-deserved reputation for the fashionable cut, easy fit, and general good style of their productions.

    The stock held is of a very high class, embracing outfitting goods of Scotch, English, and Irish manufacture, showing all the latest novelties in material, design, and shade. The stock is excellently shelved, and the general display is both brilliant and striking. The house has long enjoyed a sound representative connection, and still boasts a steady increase in the volume of business. The main speciality is fine sixty-shilling suits, unsurpassed at the price in any city.

    Another novelty in connection with this firm is the “Deltoid Linemeter” (patent)—invented by Mr. Alexander Edward—an instrument for taking the exact measurement and shape of the shoulder, by which erect, sloping, or hunchback figures are measured and fitted with the same ease and certainty as the most symmetrical, thus rendering misfit impossible and fitting-on almost unnecessary. All garments made by Messrs. Edward, Davison, and Co. under this system give entire satisfaction, fitting with ease and comfort, yielding to every movement of the body without displacement, and producing the ne plus ultra suit — so desirable to a well-dressed gentleman. As it is no easy matter to describe such an ingenious invention as Mr. Edward has succeeded in bringing before our notice, we have endeavoured to convey in our illustration the exact position of the body and the “Linemeter” at the time of a measurement being taken, and we have no hesitation in saying that the “Deltoid Linemeter” will prove thoroughly successful and a great acquisition to all engaged in this line of business.

    The partners of this highly-reputed firm are Mr. Alexander Edward and Mr. William Davison, both thoroughly practical gentlemen, and versed in all the mysteries of the trade. They enjoy a high reputation with their colleagues in the same line, and are esteemed and popular with their wide, circle of friends and customers.

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