Cron Brothers & Co.

MESSRS. CRON BROTHERS & Co., Wholesale Tea Merchants, 37, Hutcheson Street, Glasgow.

    It would be difficult to indicate in the history of mercantile enterprise a more pertinent illustration of rapid development than that which has of recent years characterized the tea trade in this country, and in this connection it is impossible to acknowledge the extent and influence of firms like Messrs. Cron Brothers in fostering a taste for this now universal beverage.

    These gentlemen have recently succeeded to the important business successfully conducted for the past twenty-five years by Mr. John Latta, occupying for this purpose the extensive ground floor and basement premises at 37, Hutcheson Street, which are conveniently adapted for the requirements of the trade. The ground floor is arranged as offices, sample and tasting-room, with spacious stores and warehouse in the rear, and the basement is utilized as the blending and mixing department. The stock held by the firm includes the choicest growths of Ceylon, India, and China teas, selected with experienced judgment and blended with discriminating taste to suit the varying requirements of the trade. These teas are widely appreciated and in favourable request by the principal retail dealers in Scotland, and are unrivalled in the local markets for their purity, fragrance, flavour, and strength. Messrs. Cron also hold a large stock of the first quality of Mocha, Jamaica, and Ceylon coffees, which are in good demand for their superior excellence, and are supplied in wholesale quantities to the numerous customers of the firm.

    Messrs. Cron have had considerable experience in the trade, and their judgment in selection and critical taste in blending various qualities and growths of teas have gained for these gentlemen a widespread and well-deserved reputation as experts in this branch of commercial knowledge. The services of a staff of travellers, clerks, warehousemen, &c., are employed in the business under the direction of the members of the firm, Messrs. John and William Cron, who have, by their unremitting devotion to the interests of their ever-increasing clientele, secured the confidence and support of the leading members of the trade in the City and surrounding districts.

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