WALTER
WILSON
AS founder, and for eighteen years sole partner of Glasgow
Colosseum, Ex-Bailie Walter Wilson has wrought a revolution in the methods of
retail drapery trade in Scotland which is as vital as it is complete. That
revolution has been accomplished by individual effort and energy, and a great
business built up from very small beginnings and with no outside advantages.
Born in Gorbals, 21st August, 1849, Mr. Wilson began the
battle of life almost upon entering his teens, and while still in his twentieth
year began business for himself in Jamaica Street with a capital of £100, all
his own savings. He had fouremployees, and his speciality was the manufacture of
ladies' hats. Presently he hit upon the policy of selling single hats at
wholesale prices, and in spite of the attempts to boycott his enterprise, the
business gradually increased, adding department after department, till it
assumed the proportions it exhibits to-day, when it is one of the most extensive
businesses, housed in one of the largest and handsomest warehouses in the
country.
Even the advertisements of the Colosseum were refused at first, because they
threatened to monopolise too great a space in the newspapers ; but time and
success have changed all that, and every business in the country now more than
ever recognises how "great are the uses of advertisement" on an extended scale.
Mr. Wilson, it has been said, was among the pioneers of those who reduced
advertising to a fine art, and his "season's sales" and "Christmas bazaar," put
a new life into retail trade throughout the country. At the same time his
relations with his employees have always been most cordial.
For years the proprietorship of the Colosseum was almost as
great a mystery and object of curiosity in Glasgow as the authorship of the
Waverley Novels once was in Edinburgh. The facts were made public at a banquet
in the Colosseum on the occasion of assumption of Mr. Wilson's brother-in-law,
Mr. Robert Binnie, as a partner, in November, 1887. Mr. Wilson then declared
that, so far, he had himself been sole partner in the concern.
By this assumption of a partner, Mr. Wilson was not only
allowed greater freedom to travel abroad for business purposes, but was enabled
to take a part in the public life of the city. It was the year of Queen
Victoria's Jubilee, and he began by chartering a fleet of river steamers in
June, and conveying many thousands of the poorer Glasgow children for a day's
excursion to Rothesay, where he entertained them at a picnic and sports on an
immense scale. Next, in September, he entertained nearly forty thousand children
on Glasgow Green, where among the amusements provided were the performance of
many bands and three circuses, besides sports and a balloon ascent. On this
occasion the Lord Provost and several magistrates took part, and the Prince of
Wales and many peers contributed prizes. The outing inaugurated the Children's
Day in the parks, which for twenty years remained a regular feature in Glasgow.
Later still, Mr. Wilson feasted several thousand of the poorest city children in
the City Hall, and clad each before they left in new suits of clothes.
In November, 1887, he entered the Town Council as one of the
representatives for his native district of Gorbals, and in due course he was
elected River-Bailie, and held office for one year. Then followed three years as
a magistrate of the city. He was remarked for his regularity at the Council
meetings, and for the fact that while he indulged in no sensational flowers of
oratory, his speaking was always practical and to the point. He only retired
from the Council after nine years' work on account of the increasing demands of
his huge business. Meanwhile, however, he had come prominently before the public
eye by the active part he took in making the Glasgow International Exhibition of
1888 a success. In it, and also in the later exhibition of 1901, he acted as
chairman of the Printing and Advertising Committee, to the efficiency and
economy of which much of the success of both enterprises was due. Among other
public bodies, he is a member of the Merchants' House and the Grocers' Company;
he was Chairman of the Glasgow City Educational Endowments Board from 1903 to
1906, and is still a member of the Glasgow Burgh Committee on Secondary
Education.
He had still, however, to make a new departure in business. While remaining
principal partner in the Colosseum, with its branches in London, Edinburgh, and
other towns, he had long been interested in the firm of Tréron et Cie, and in
1904 in that connection, he opened the handsome warehouse in the building of the
McLennan Galleries in Sauchiehall Street, which has since been a chief feature
of that thoroughfare. In this undertaking he has the assistance of his son, Mr.
Arthur Wilson.
Mr. Wilson has travelled very considerably. In 1878 and also in 1903 he made
prolonged tours through the United States and Canada, and he is well acquainted
with nearly all the capitals of Europe.
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Index of Glasgow Men (1909)